Turn your
TV set off     

A project to stimulate people to turn their TV sets off for a week and change their routine, stimulating people to play, read and enhance their social interactions. During the Biennial Book Fair, we devised space signaling, created printed materials, and developed a website, and all that in a playful, colorful and fun way


TUCCA, Association for Children and Adolescents with Cancer, located in the Eastern area of Sao Paulo, provides treatment to deprived children and adolescents with cancer. Our work involved creating characters and designing space signaling, and we used a Noah’s Ark to tell a story, and we tropicalized the ark, by selecting Brazilian wild animals under threat of extinction, all that in a colorful, fun, and out-of-common way.